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Interesting new Irish company...

> Idiro Customer Intelligence uses call data to deconstruct the  
> customer network into social groups and assigns a role to each  
> person in their social circle. This allows the marketer to make  
> tactical use of buzz and viral marketing concepts.

> ...focusing on customers as individuals, it introduces analysis and  
> understanding of customers in terms of communication relationships.  
> Depending on their interactions within the network, customers can  
> be classified as Connectors, Networkers, Parochials or Self-reliants.

So, who is selling them phone records and what is in them?

I bet the intelligence community would love to use this product to  
sell "tropical vacations" in Gitmo!  ;-),,2095-1902510,00.html


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