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Dear Rick,

My feeling is that people in business and commerce are usually more
explorative in intellectual innovations than what the proponents of
the commercial dimension of social networks appear to be. I think that
in this respect the key theoretical issue has been that of another
duality, that of the "real" vs. the "virtual," the way it has
developed by philosophers like Deleuze and Guattari and psychoanalysts
like Lacan and Zizek. Perhaps business scholars inspired from such
philosophical strands are more effective or successful (in the
business sense) than the naive networks promoters (of MySpace etc.),
who up to now seem not to have yet understood the paradigm of
Machiavelli or the Medici (that constitutes one of the first deepest
investigations of social network analysis - even political scientists
know about it now very well).



On 10/13/06, Rick Lightburn <[log in to unmask]> wrote:
> Someone in this discussion has proposed that its a matter of homonyms:  the
> social networks of 'gimmicks' like Myspace, and the social networks of SNA,
> are otherwise unrelated beyond sharing the same name.  I disagree.
> I think that they are "duals" to each other.  Sociological SNA -- what this
> list pays attention to -- assumes connections among people, and looks to see
> what features and behaviors can be related to those connections;  Commercial
> Social Networks assume social features and behaviors, and tries to develop
> connections based on them.  Sociology fixes the 'technology' by which people
> connect, Commerce tries to develop new technology.
> As I understand Granovetter's work (I probably don't), he looks at several
> different types of connections (e.g., "weak" vs. "strong") and
> relates different behavior to the different networks (networks that are
> "weak" are more productive).  Burt's work (same caveat about my
> understanding) looks at various graph-theoretical measures of the points in
> a network ( e.g., some 'hole'-spanning measure), and relates behavior to
> those measures (individuals or firms which span more holes have greater
> success.)
> I'm not sure how far I can push this sense of 'duality,' but it sure feels
> right to me.
> == Rick Lightburn, Chief Knowledge Officer, LHL Partners
> On 10/7/06, Moses Boudourides <[log in to unmask]> wrote:
> > *****  To join INSNA, visit  *****
> >
> > I'm just wondering: is this a mere naiveté or why do people around
> > business tend to  identify social networks with gimmicks like MySpace?
> > What do they see that sociologists cannot understand?  Your cues will
> > be appreciated.
> >
> > --Moses
> >
> >
> >
> >
> > Craig Cox
> > This article appeared in Ode issue: 37
> > Social networking sites like MySpace are reshaping cyberspace—and the
> > business world
> >
> > ...

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