***** To join INSNA, visit http://www.insna.org ***** > >> A unique value of the BuzzLogic service is its ability to gather >> data and draw maps that show the network of trusted relationships >> linking influential bloggers. Based on criteria established by >> users, these maps show: >> Who is influencing specific topics, based on linking relationships >> and other gestures participants make within blogging conversations; >> How information flows between influencers and other participants >> within specific conversation topics; and >> How these relationships change, both over time and in real time. >> Powering BuzzLogic maps is a patent pending method for indexing >> and describing the conversations taking place within social media. >> The method indexes the millions of publishers participating in >> conversations and then applies advanced analytic technologies to >> consider relationships between them and time to gauge how >> information is being published, shaped, shared and consumed. In >> turn, BuzzLogic quantifies the relative influence of participants >> in conversations at moments in time and over time. Does this imply that they are bridging individual identities across multiple social software sites? I find that improbable, or at least, highly limited by the the anonymized nature of internet activity. While not claiming to be typical, I probably belong to a couple dozen fora, blogs, listservs, and other professional and technical discourse sites, many using different email addresses and "identities" (account names, signatures) as whim and convenience dictated. General public/professional awareness of "online opinion leaders" is increasing. I'm beginning to see job postings with online "opinion leader development" as a responsibility, especially in the medical / biotech fields: > http://naturejobs.nature.com/texis/jobsearch/details.html? > id=456c8a9f4a0780&qCountry=United%20Kingdom&pp=25&view=2&page=8 > Public Relations for BioMed Central: write and send press > releases, press release telephone follow-up with journalists, > journalist database management, build relationships with > journalists, key opinion leader development, PR event management > and other PR activity as appropriate > http://www.idenix.com/joinus/c_dma.html > Director of US Medical Affairs: > ..Building and maintaining direct oversight of a medical science > liaison group; opinion leader advocacy development; supporting and.... Used internally, the concept of "opinion leaders" used within organizations appears largely to be a buzz-label for the mature subject of (informal) organizational networks. Guy Hagen, President Innovation Insight, Inc. 27810 Sky Lake Circle Wesley Chapel, FL 33543 http://innovationinsight.com/ 813.997.2111 _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.