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>> A unique value of the BuzzLogic service is its ability to gather  
>> data and draw maps that show the network of trusted relationships  
>> linking influential bloggers. Based on criteria established by  
>> users, these maps show:
>> Who is influencing specific topics, based on linking relationships  
>> and other gestures participants make within blogging conversations;
>> How information flows between influencers and other participants  
>> within specific conversation topics; and
>> How these relationships change, both over time and in real time.
>> Powering BuzzLogic maps is a patent pending method for indexing  
>> and describing the conversations taking place within social media.  
>> The method indexes the millions of publishers participating in  
>> conversations and then applies advanced analytic technologies to  
>> consider relationships between them and time to gauge how  
>> information is being published, shaped, shared and consumed. In  
>> turn, BuzzLogic quantifies the relative influence of participants  
>> in conversations at moments in time and over time.

Does this imply that they are bridging individual identities across  
multiple social software sites?  I find that improbable, or at least,  
highly limited by the the anonymized nature of internet activity.   
While not claiming to be typical, I probably belong to a couple dozen  
fora, blogs, listservs, and other professional and technical  
discourse sites, many using different email addresses and  
"identities" (account names, signatures) as whim and convenience  

General public/professional awareness of "online opinion leaders" is  
increasing.  I'm beginning to see job postings with online "opinion  
leader development" as a responsibility, especially in the medical /  
biotech fields:

> id=456c8a9f4a0780&qCountry=United%20Kingdom&pp=25&view=2&page=8
>  Public Relations for BioMed Central: write and send press  
> releases, press release telephone follow-up with journalists,  
> journalist database management, build relationships with  
> journalists, key opinion leader development, PR event management  
> and other PR activity as appropriate

> Director of US Medical Affairs:
> ..Building and maintaining direct oversight of a medical science  
> liaison group; opinion leader advocacy development; supporting and....

Used internally, the concept of "opinion leaders" used within  
organizations appears largely to be a buzz-label for the mature  
subject of  (informal) organizational networks.

Guy Hagen, President
Innovation Insight, Inc.
27810 Sky Lake Circle
Wesley Chapel, FL 33543

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