***** To join INSNA, visit http://www.insna.org ***** Dear Socnet members, I attached a document with the replies to my inquiries about impact assessment using SNA. Thank you very much, Renato Orozco > Date: Wed, 24 Oct 2007 17:03:57 +0300 > From: [log in to unmask] > Subject: Impact Assessment using SNA? > To: [log in to unmask] > > ***** To join INSNA, visit http://www.insna.org ***** > > > Dear socnet members, > > I have been following the discussion of this discussion group for more than a year but this is my first message to the community. > > I am a Brazilian economist, working in an organization called Instituto Inovação (http://www.institutoinovacao.com.br/index.php?idioma=2 ). > > We are working in a project with the local government to build a system aiming at fostering innovation in our state. In order to do so, a social network portal, like “My Space”, but focusing only in the innovation crowd, is being created. The project is based on the Web 2.0 concept and the objective is to integrate business, university, venture capital, governmental organizations and research institutions, providing a place where they can communicate to each other, share information and establish partnerships. The site will be at http://www.simi.org.br/ but right now there is only a Portuguese power point presentation about it on this address. > > Right now, I am thinking about a methodology for evaluating and doing the impact assessment of the project. This is still at a very preliminary stage and I would like to ask community members to help me brainstorm on possible methods and recommend relevant material. > > Some ideas I had so far: > > 1) Impact Assessment with user survey before and after participation. > > We can collect some data through an online survey as soon as the user registers. Although distressing for the users and potentially discouraging, we would have user data before the program. After 6 months or 1 year, we could apply the same survey and see how the evolution was. As some users are more active than others (and we can have reports on individual usage), we have enough variation to see how an extra hour spent in the social network impacts whatever we want to measure (number of Science and Technology events attended, participation in tax exemption programs for innovation based enterprises, etc.). Also, users that have registered but never came back to the site can be used as a control group (with all the selection bias that comes with it). > > This design has the advantage of dealing with a large number of observations and being a cheap way to obtain data. But still, I am not sure about endogenity problems within it. > > 2) Impact assessment with progressive knowledge testing. > > One of the functions of this initiative is to have folks better informed on subjects related to innovation in the local level. Who are the key actors? Which institutions do what? What are the available government contribution and support programs? Where to go if you have an idea but no resources? Those are the kind of information that we want people to know better and we expect that the site will accomplish it. > > Having this in mind, one idea is to measure the evolution of people knowledge of it by having a quiz coming up in a pop-up every now and then (weekly?) with random questions and some alternatives. This would enable us to see how much more people know about innovation related issues and check if there is any correlation with usage of the site and improvement at answering those tests. > > Again, this is a relatively simple and cheap way of doing it. > > 3) Social Network Analysis > > I know SNA is a powerful tool for impact assessment but I have no idea on how (and where) to use it. Insights and reference material is highly appreciated. > > --- > > > Apart from the evaluation and impact assessment aspect, the fact that we can have reports of the activity inside the site enables us to obtain data for other uses. More than a way of assessing impact, this could inform us on which public needs (or is interested by) what. I would also appreciate ideas on that. So far, I have thought about: > > 4) Impacting how each member network grows, who connects with who, if there are isolated groups, etc. > > 5) Measuring who downloads what from where, which profile visits more the communities from a certain subject area, etc. > > I hope I was not too vague. Again, this is just a brainstorm. Any help is welcome! > > Best regards, > > Renato Orozco > Gerente do SIMI > Instituto Inovação > > > [log in to unmask]> Date: Tue, 23 Oct 2007 01:05:40 -0400> From: [log in to unmask]> Subject: Using Social Networks For Political Persuasion> To: [log in to unmask]> > ***** To join INSNA, visit http://www.insna.org *****> > Does anyone know of any papers or books that discuss how people use> representations of social networks in political rhetoric? Social networks can> represent political power. Look at all of my friends, all of my political> allies. What rhetorical techniques are used to leverage this potential power> with respect to social networks? Has anyone written about methods for> displaying network power. I am writing my master's thesis on how to redesign> online petitions as social networks, so any leads would be very helpful.> > Will Riley> M.S. Digital Media (expected 2008)> Georgia Institute of Technology> > _____________________________________________________________________> SOCNET is a service of INSNA, the professional association for social> network researchers (http://www.insna.org). To unsubscribe, send> an email message to [log in to unmask] containing the line> UNSUBSCRIBE SOCNET in the body of the message. > _________________________________________________________________ > Receba GRÁTIS as mensagens do Messenger no seu celular quando você estiver offline. Conheça o MSN Mobile! > http://mobile.live.com/signup/signup2.aspx?lc=pt-br > _____________________________________________________________________ > SOCNET is a service of INSNA, the professional association for social > network researchers (http://www.insna.org). 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