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and not just by Gladwell. See below

 Barry Wellman
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  S.D. Clark Professor of Sociology, FRSC              NetLab Director
  Department of Sociology                        University of Toronto
  725 Spadina Avenue, Room 388                  Toronto Canada M5S 2J4
  http://www.chass.utoronto.ca/~wellman            fax:+1-416-978-3963
  Updating history:     http://chass.utoronto.ca/oldnew/cybertimes.php
         Elvis wouldn't be singing "Return to Sender" these days
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The American Academy of Arts and Sciences (AAAS), one of the
country's oldest honorary learned societies, announced on Monday the
election of 190 new fellows and 22 new foreign honorary members,
including: Mark Granovetter,

Founded in 1780 by John Adams, James Bowdoin, John Hancock and other
scholar-patriots, the academy "honors excellence by electing to
membership remarkable men and women who have made preeminent
contributions to their fields, and to the world," academy President
Emilio Bizzi said in a statement. "We are pleased to welcome into the
Academy these new members to help advance our founders' goal of
'cherishing knowledge and shaping the future.'"

Mark Granovetter, the Joan Butler Ford Professor in the School of
Humanities and Sciences, is perhaps best known for two papers, "The
Strength of Weak Ties," which argues that weak social relationships
between acquaintances are better for social networking because they  can
bridge gaps between more closely knit social groups, and
"Economic Action and Social Structure: The Problem of Embeddedness,"
which argues that all economic activity is intertwined in critical  ways
with networks of social relationships. He has been on the
faculty of Stanford's Sociology Department since 1995 and served as  the
department chair from 2002 to 2005. For more than 20 years, he  has edited
the Cambridge University Press series Structural Analysis  in the Social
Sciences. Granovetter is currently working on a book  about the sociology
of the economy and is researching the sociology  of industrial
organization in Silicon Valley networks and in the
origins and development of the American electricity industry.
Granovetter earned a bachelor's degree in American and modern
European history from Princeton University and a doctorate in
sociology from Harvard University.

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