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"The Hidden Power of Social Networks" by Rob Cross and Andrew Parker is 
one of the best accesible references for using social networks.  A good 
working introduction to the terminology is given and how to apply SN's to 
business is well explained.

"Social Networks and Organizations" by Martin Kilduff and Wenpin Tsai does 
a first rate job of walking through the field of SN in as short a time as 
possible while still doing good academic due diligence.

"Managing Network Resources" by Ranjay Gulati covers that transaction 
costs for managing a social network. His unique perspective (as well as 
being a respected expert in Business Organizations from Northwestern 
University) is really an asset when one want so go beyond the algebraic or 
graph theory in SN research.

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