***** To join INSNA, visit http://www.insna.org ***** "The Hidden Power of Social Networks" by Rob Cross and Andrew Parker is one of the best accesible references for using social networks. A good working introduction to the terminology is given and how to apply SN's to business is well explained. "Social Networks and Organizations" by Martin Kilduff and Wenpin Tsai does a first rate job of walking through the field of SN in as short a time as possible while still doing good academic due diligence. "Managing Network Resources" by Ranjay Gulati covers that transaction costs for managing a social network. His unique perspective (as well as being a respected expert in Business Organizations from Northwestern University) is really an asset when one want so go beyond the algebraic or graph theory in SN research. _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.