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<<<-------- Haenlein.Michael-------->>>
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> Dear colleagues,
> Does anyone know whether there is some kind of formal (academic)
> definition of the term &#65533;social media&#65533; and probably even a
> approach in order to structure this vast area?

  Try in Google with
   define: social media

Vladimir Batagelj, University of Ljubljana, FMF, Department of Mathematics
  Jadranska 19, 1000 Ljubljana, Slovenia

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