***** To join INSNA, visit http://www.insna.org ***** Just like volleyball... bump, set and spike! I'm glad you mentioned that, Ed. So many on-line networks are full of promiscuous linkers[PL] -- they'll link with anyone! They end up with many "false ties" that they believe are "weak ties". When it comes time to use these imagined weak ties, they fail -- unlike a real weak tie which brings benefits. People often hate to turn down a link request on FB, LI, & elsewhere, even if they do not know the person. By accepting link requests from strangers, they accumulate many false ties [i.e. noise] that totally screw up the social graph for anyone trying to make sense of it. It also gives the PL a false sense of their ego net. So, those of you salivating for FB data, be careful... remember GIGO. Valdis On Feb 10, 2009, at 3:35 PM, Edward Vielmetti wrote: > Note of course that every social network born that > publicizes friend count has a population of people > who play that network as a multiplayer game to > collect the most friends. > > Some people do it to spam, some people do it for > marketing, and some people truly have a lot of friends. > It can be hard to tell from a simple count who is who. > > For a reference see Hefe in "Science Creative Quarterly" 3 > http://www.scq.ubc.ca/increase-the-n/ > > thanks, and be my frend pleez, > > Ed > > On Tue, Feb 10, 2009 at 3:28 PM, Valdis Krebs <[log in to unmask]> > wrote: >> ***** To join INSNA, visit http://www.insna.org ***** >> >> Got this email today, thought SOCNET would be interested in how SNA is >> currently applied in parts of the business world... >> >>> One of the most interesting metrics we find when we work with our >>> customers is the Friend Count (number of friend links) for each of >>> their >>> consumers. We see a repeatable curve in a typical client's consumer >>> list: >>> there are many consumers with zero friends; many with low numbers of >>> friends, and then a targeted percentage that have 100 friends or >>> more. >>> >>> According to a Rapleaf study published in 2008*, about 80% of social >>> media users have between 0-100 friends, and 20% have 100 or more >>> friends: >>> the 80-20 rule. >>> >>> In the world of social media, Friend Count is a key metric of the >>> influence of each consumer. A consumer who loves your brand and has >>> 100 >>> online friends is much more valuable than a consumer with just one >>> friend. >>> And, of course, a consumer that has a bad experience with your >>> product and >>> has 300 friends is a concern multiplied. Many of our clients are now >>> flagging high Friend Count consumers in their database both for a >>> higher >>> level of marketing and customer service. >> >> More data in their press release... >> >> http://is.gd/b4H >> >> Valdis >> >> _____________________________________________________________________ >> SOCNET is a service of INSNA, the professional association for social >> network researchers (http://www.insna.org). To unsubscribe, send >> an email message to [log in to unmask] containing the line >> UNSUBSCRIBE SOCNET in the body of the message. >> > > > > -- > Edward Vielmetti > Ann Arbor, MI > > +1 734 330 2465 > _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.