***** To join INSNA, visit http://www.insna.org ***** The question is whether Gartner will act responsibly. Will they do the due diligence and recognize the huge amount of research that has been done here? Or will they sell these concepts as Gartner specific IP? You are right. It is pure hubris. TM is not the same as a registered trademark. Putting TM next to a name just means that you are declaring that you are the first ones to use that term in this way. Registering the term requires that the term be unique enough that it could not be part of normal conversation and that it does not cause confusion in the industry or marketplace. I suspect that combining "Pattern", "Based", and "Strategy" as a trademark would fail to meet this criteria.. Mark Goetsch -----Original Message----- From: Social Networks Discussion Forum [mailto:[log in to unmask]] On Behalf Of John T. Maloney (jheuristic) Sent: Tuesday, December 22, 2009 9:49 PM To: [log in to unmask] Subject: [SOCNET] A Rare New Idea ***** To join INSNA, visit http://www.insna.org ***** Hi - Breaking News: Gartner ((NYSE: IT) 'discovers' patterns of social ties, calling them a 'rare new idea,' "Pattern-based Strategy is a good example of one of those rare new ideas that was given a chance." (Gartner) and even trademarks the term, "Pattern-Based StrategyT." Good grief. See: http://networksingularity.com/2009/12/14/patternndashbased-strategy.aspx After all the incredulity w/Gartner's hubris has died down, and the snickering and guffaws has quiesced, IMO, this will be a positive development, and a good direction. Cordially, -j John Maloney, co-founder Value Networks, LLC Mail: http://1id.com/=jheuristic Blog: http://networksingularity.com Twitter: http://twitter.com/jheuristic Tel: 415.902.9676 Fax: 415.276.6074 Skype: jheuristic _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message. _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.