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The question is whether Gartner will act responsibly. Will they do the due
diligence and recognize the huge amount of research that has been done here?
Or will they sell these concepts as Gartner specific IP?

You are right.  It is pure hubris. TM is not the same as a registered
trademark.  Putting TM next to a name just means that you are declaring that
you are the first ones to use that term in this way.  Registering the term
requires that the term be unique enough that it could not be part of normal
conversation and that it does not cause confusion in the industry or
marketplace.  I suspect that combining "Pattern", "Based", and "Strategy" as
a trademark would fail to meet this criteria..  

Mark Goetsch


-----Original Message-----
From: Social Networks Discussion Forum [mailto:[log in to unmask]] On
Behalf Of John T. Maloney (jheuristic)
Sent: Tuesday, December 22, 2009 9:49 PM
To: [log in to unmask]
Subject: [SOCNET] A Rare New Idea

*****  To join INSNA, visit http://www.insna.org  *****

Hi -

Breaking News: Gartner ((NYSE: IT) 'discovers' patterns of social ties,
calling them a 'rare new idea,'

"Pattern-based Strategy is a good example of one of those rare new ideas
that was given a chance." (Gartner)

and even trademarks the term, "Pattern-Based StrategyT." 

Good grief. 

See:

http://networksingularity.com/2009/12/14/patternndashbased-strategy.aspx

After all the incredulity w/Gartner's hubris has died down, and the
snickering and guffaws has quiesced, IMO, this will be a positive
development, and a good direction.


Cordially,

-j

John Maloney, co-founder
Value Networks, LLC
Mail: http://1id.com/=jheuristic
Blog: http://networksingularity.com 
Twitter: http://twitter.com/jheuristic  
Tel:  415.902.9676
Fax: 415.276.6074
Skype: jheuristic   

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