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I want to add that the idea of using social network analysis and value net
analysis (not sure what is meant by influence analysis) in a business
context is still important. We are moving through a transformative time in
business where the use of models and metrics will have profound effect. In
the same breath there is a responsibility on what we can say using them. It
is a professional responsibility not to overstate what conclusions can be
drawn from these techniques. 

Mark Goetsch

-----Original Message-----
From: Social Networks Discussion Forum [mailto:[log in to unmask]] On
Behalf Of Mark Goetsch
Sent: Monday, December 14, 2009 8:58 AM
To: [log in to unmask]
Subject: Re: [SOCNET] Pattern-Based Strategy

*****  To join INSNA, visit http://www.insna.org  *****

'Social network analysis is an information-age pattern analysis technique
that illuminates shadow activities," concluded Ms. Rozwell.' 

Shows that Gartner is just trying to jump on the bandwagon. Trying to
associate SNA with the type of pattern analysis that is done in software is
confusing if not very damaging to companies that will think that this is as
easy as getting UCINET and a couple of low level analysts to make unfounded
predictions. There may be patterns that come out of SNA research that have
predictive power, however this is something that still needs years of
backend research and generative theory. Today SNA can gather and analyze
data, derive some metrics, and tie them only to the most basic of generative
reasons including theories like reciprocity and balance theory.  SNA may
even have something to say about social embeddedness.  This is a far cry
from trying to say that there are replicable patterns for determining when
and how these things occur.  

Mark Goetsch

-----Original Message-----
From: Social Networks Discussion Forum [mailto:[log in to unmask]] On
Behalf Of John T. Maloney (jheuristic)
Sent: Monday, December 14, 2009 6:25 AM
To: [log in to unmask]
Subject: [SOCNET] Pattern-Based Strategy

*****  To join INSNA, visit http://www.insna.org  *****

Hi --

Gartner Says Social Network Analysis Can Help Enterprises Achieve a
Pattern–Based Strategy™ that Leverages Relationship Information.

http://www.gartner.com/it/page.jsp?id=1239913


-j


 
John Maloney
The Future of Networks
Mail: http://1id.com/=jheuristic
Blog: http://networksingularity.com 
Twitter: http://twitter.com/jheuristic  
Tel:  415.902.9676
Fax: 415.276.6074
Skype: jheuristic

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_____________________________________________________________________
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