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First posting but I have been lurking ever since the ARMA conference in 
October.  What a great resource this listserv is for the newly christened RIM 
Specialist!  
 
I've become aware of an email marketing campaign that intends to use a third 
party to send messaging to clients or potential clients on behalf of our agency 
force.  The 3rd party company was completely caught off guard (as well as 
Marketing) about the broker dealer requirement to retain all email for 3 years 
even though marketing claims this company is one of the leaders in email 
marketing.  To make this short, we are working through how we might comply 
with the requirement.  My question is specifically to other RIM professionals in 
the insurance or financial services industry that send email blasts (spam) from 
a third party.  What do you guys do?  Can you share?  Apparently we want to 
use a 3rd party because we lack the ability to have 
a "unsubscribe" "subscribe" link in our own emails plus we are talking hundreds 
of thousands of email.  
 
Thanks
Rob Giganti
Information Management & Records Specialist
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