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Dear all,

The updated agenda of BASNA 2010.

Roberto Dandi




IEEE Workshop on Business Applications of Social Network Analysis - BASNA 2010

Date: December 15, 2010

Venue: IIIT Bangalore, (Opposite Infosys Gate No.: 1), 26/C Electronics City, Hosur Road,Bangalore 560 100, (India)




08:00 AM - 09:00 AM    Registration, Breakfast

09:00 AM - 09:10 AM    BASNA Introduction

09:10 AM - 10:10 AM    Paper Session 1: Applications of Social Network Analysis

10:10 AM - 10:30 AM    Coffee Break

10:30 AM - 11:30 AM    Keynote by Prof Y. Narahari, Indian Institute of Science - "Nash Stable Partitioning of Graphs with Application to Community Detection in Social Networks"

11:30 AM - 01:00 PM    Paper Session 2: Community Detection in Social Networks

01:00 PM - 02:00 PM    Lunch

02:00 PM - 03:00 PM    Keynote by Dr Christian Posse, LinkedIn - "Operating smartly in a networked world"

03:00 PM - 03:45 PM    Keynote by Prof Suresh Bhagavatula, Indian Institute of Management, Bangalore - "The role of social networks in entrepreneurship research"

03:45 PM - 04:15 PM    Poster Session with coffee

04:15 PM - 05:15 PM    Paper Session 3: Business Applications & Issues in Social Network Analysis

05:15 PM - 05:30 PM    Discussion & Closing



Prof Y. Narahari, Indian Institute of Science

Nash Stable Partitioning of Graphs with Application to Community Detection in Social Networks

Game theory is replete with brilliant solution concepts such as the Nash equilibrium, the

core, the Shapley value, etc. These solution concepts and their extensions are finding

widespread use in solving several important problems in social network analysis. The first

part of the talk will present key conceptual underpinnings underlying the use of game

theoretic techniques in social network analysis. The second part of the talk will focus on

our recent work on Nash stable partitioning of graphs to the problem of community

detection in social networks.


Dr. Christian Posse, Principal Research Scientist, www.LinkedIn.com  

Operating smartly in a networked world

Managing our career has become much more sophisticated in our increasingly

networked world. The LinkedIn platform helps professionals solve these unprecedented

challenges by enabling them to brand their online professional identify, establish a web of

trusted relationships and participate in the professional dialogue. This talk will discuss how

social network analysis plays a crucial role in these tasks, from contributing to members'

network growth and personalized recommendations to helping in the identification of

related entities such as groups, companies, jobs, titles and so forth.


Prof. Suresh Bhagavatula, Indian institute of Management Bangalore

The role of social networks in entrepreneurship research

From the time Sue Birley found out that informal networks assist entrepreneurs,

research on social networks emerged as an important new area within the field of

entrepreneurship research. Research over the last 15 years has shown that networks could

be seen as conduits through which information and resources are available to

entrepreneurs. Networks have been found to be important for improving legitimacy,

identifying opportunities, mobilizing both tangible and intangible resources and

governance. This talk will introduce the main concepts of networks as relevant to

entrepreneurship and the debates on identifying optimum networks for entrepreneurs.



Paper Session 1: Applications of Social Network Analysis

- Randomized tag recommendation in social networks and classification of spam posts by Pradeep Prabakar Ravindran (IIIIT-Hyderabad, India); Prabakaran Kesavan (SSN College of Engineering, India); Aditi Mishra (IIIT-Hyderabad, India); Mohavanalli S (SSN College of Engineering, India)

- How Social Is Social Bookmarking by Sudha Ram; Wei Wei (University of Arizona, USA)

- Business Intelligence From Twitter for the Television Media: A Case Study by JayanthMarasanapalle; Vignesh TS; Praveen Srinivasan; Angshuman Saha (GE Global Research, India)


Paper Session 2: Community Detection in Social Networks

- Community Detection via Semi-Synchronous Label Propagation Algorithms by Gennaro Cordasco; Luisa Gargano (University of Salerno, Italy)

- Discovering Unique Members from Mobile Social Network M. Saravanan (Ericsson R & D, India); K Vinodh (Ericsson India Pvt. Ltd, India); K Elayaraja (Ericsson India Pvt. Ltd, India)

- Mapping communities in large virtual social networks: Using Twitter data to find the Indie Mac community Michiel van Meeteren; Ate Poorthuis; Elenna Dugundji (Universiteit van Amsterdam, The Netherlands)

- A quantitative methodology to identify relevant users in social networks Claudia Canali; Sara Casolari; Riccardo Lancellotti (University of Modena and Reggio Emilia, Italy)


Paper Session 3: Business Applications & Issues in Social Network Analysis

- ad am?cus: Analysis of click behaviour in social relationships extracted from URLs DhavalMakawana; BalaSundaraRaman Lakshmanan (InMobi, India)

- Trust based Dynamic Web Service Composition using Social Network Analysis Srividya K Bansal (Arizona State University - Poly Campus, USA); Ajay Bansal (Georgetown University, USA); M. Blake (Notre Dame University, USA)

- Privacy Enhancing Collaborative Social Display Advertising Prosenjit Gupta (Yahoo!, India)


Poster Session

- Agile Knowledge Management System: Leveraging Intra Organizational Social Networking Platforms for augmenting Knowledge Management System Sekhar Vadari; Supriya Kummamuru (TCS, India)

- Community discovery in a growing model of Social Networks Sreedhar Bhukya (University of Hyderabad, India)

- The Sneeze Algorithm: A Social Network & Biomimetic approach for Intrusion Detection in Wireless Networks Raghav Sampangi; Saurabh Dey; Vighnesh Viswanath (International School of Information Management, India)

- A Proposal to Enhance Cross-marketing via Social Networks by Modelling and Analyzing Market Basket like Patterns across Social Network Groups Bharath C (International Institute of Information Technology, India); Jai Ganesh (Infosys Technologies Ltd., India)

- Digging Social Networks by Mashups to Support Recruitment and Selection Functions in University Student Intake Process Necmettin Ozkan (Universiti Teknologi Malaysia, Malaysia)

- Identifying key players in a Social Network: Measuring the extent of an individual's Neighbourhood Connectivity Vivek Bhola (Birla Institute of Technology, Mesra, Extension Center - Jaipur, India)


Organizing Committee:

• Avik Sarkar, IBM Software Group, India

Roberto Dandi, Luiss Business School, Italy

• Samit Paul, Intuit, India

• Koustuv Dasgupta, Xerox Innovation Hub, India







Roberto Dandi, PhD

Luiss Guido Carli

Luiss Business School - Public Administration & Healthcare Area 

Via Alberoni, 7 - 00198 - Roma, Italy
Tel: +39 0685222-356 (office) +39 3332421253 (mobile) Fax: +39 0685222-400 
Personal website




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