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Call for Papers
³Organizations and Social Network Sites²
International Conference on Communities and Technologies
Brisbane, June 29 ­ July 2, 2011

Rationale for the workshop:
Social network sites (SNS) are increasingly being used in organizational
settings to improve relationships among employees and enhance prospects for
information exchange and cooperative work.  The bulk of the research on SNS,
however, focuses on their use by young people and students. While this work
has produced significant insights into user behaviors and impacts of SNS
use, more work that takes into account the organizational context is needed.
Hence, this workshop will bring together researchers examining SNS use in
SNS use in organizational settings may differ in important ways from student
use. For example, people using a workplace SNS may use it in more
instrumental and goal oriented ways, based on organizational requirements.
There may be less uninhibited humor and playful content, less
self-disclosure and self-presentation, depending on the organizational
cultural context, if users know that supervisors are viewing SNS
interactions. Information sharing may be more difficult due to concerns
about proprietary data. These differences may lead to different outcomes
from SNS use in organizational settings than have been observed among
students and young people.
Studies of SNS use in the workplace suggest that this is an emerging and
fertile area of work that is beginning to attract a community of
researchers. Case studies of Facebook and LinkedIn use in the workpace
reveal the tensions that are created when work and home networks collide.
Among the awkward situations generated by what is coming to be known as
³context collapse² are when competing clients friend the same salesperson,
or when a manager asks to be friends with subordinates.  The user faced with
such situations may be unable to refuse the requests, and has to alter usage
behavior or risk alienating important clients or reveal information that may
cause his or her standing at work to be diminished.
Some companies, particularly large technology companies, have created their
own internal SNS software.  A series of studies of IBMıs Beehive system (now
known as Social Blue) reveals that such sites can attract large numbers of
employees from around the world, can aid in socialization of new employees,
and can enhance employeesı access to new people and sources of expertise
around the company.
In addition to the private and internally developed systems like Beehive, a
host of competing enterprise social network site providers such as Yammer,
SocialText, INgage Networks, NewsGator, Spigit, and other vendors have
rushed to provide products for this emerging market.
If you are investigating any aspect of the development, use, and impacts of
social network sites in organizational settings, we invite you to submit a
paper to this workshop, which will be held in conjunction with the Fifth
International Conference on Communities and Technologies (C&T 2011) in
Brisbane, Australia on June 29, 2011.

Suggested Topics
We will encourage paper submissions that address the development, use, and
impacts of social network software in organizational settings.  Social
science research is particularly welcomed.
Topics include, but are not limited to:
·      Case studies of public and private SNS in the workplace

·      Tensions between work and non-work use of public SNS

·      Identify management in organizational SNS

·      Consumer behavior and SNS

·      Expertise sharing and SNS

·      Social capital at work and SNS

·      SNS as a tool for organizational socialization

·      ŒDigital nativesı entering corporate world and its effect on SNS use

·      Organizational learning and SNS use

·      Business communities and SNS

·      Global organizations, cross cultural issues and SNS

Key Dates
·      April 1: Submission of an extended abstract (1500 words). Full papers
are also acceptable.

·      April 15, acceptance notifications sent out

·      June 1, final papers due (7000-10,000 words)

·      June 29, workshop

Author Guidelines
Extended abstracts and/or papers should be written in English and submitted
via email to the workshop organizers at [log in to unmask] and
[log in to unmask] Extended abstracts should be approximately 1500 words,
while final papers should be between 7000 and 10,000 words, including
references, tables, figures, and footnotes.  Manuscripts should follow APA
style guidelines for citations and formatting.

Publication Prospects
After the workshop, several papers will be selected and invited for
submission for a journal publication. Presently we are in discussions with
the Journal of Computer Mediated Communication about the possibility of a
special issue on this topic. If the special issue is approved, all papers
will undergo a double-blind review at the journal. However, we will work
with the authors of selected papers to revise their papers to increase the
likelihood of acceptance at JCMC.

Workshop Organizers:

Charles Steinfield, Michigan State University ([log in to unmask])

Marleen Huysman, VU University Amsterdam ([log in to unmask])

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