Date:   April 25, 2012

To:     All UF Graduate Students

Cc:     All UF Graduate Coordinators and Staff

From:   UF Web Design and Online Communication Program

RE:     Web Design Skills for Graduate Students: Three Summer Courses

During Summer A/C 2012, the UF College of Journalism and Communications is offering three exciting distance courses in web skills useful for all graduate students, even if they are not majors in that college:

MMC 6939 Digital Imagery in Web Design (4 credits) T, R 5:30 p.m. to 7:30 p.m.

This course will familiarize students with the development and impact of imagery in interactive media. Students will learn how visual 'language' is the basis for developing contextual symbolic meanings that are shared throughout a culture. Semiotics, information design and persuasive communication will be explored in this course. Students will develop communicative images using their knowledge gained through lectures, discussions and Photoshop training.

MMC 6939 Corporate and Brand Identity on the Web (3 credits) 

This course synthesizes two different but complementary tools of communication: graphic design and assembly (both print and electronic). You will learn the fundamental design principles and techniques for effective visual communication. These principles and techniques are applied, through projects, to achieve a communication objective across different platforms. Students can expect a practical, hands-on experience. A key tool for creating your digital work in this course is Adobe Illustrator. Illustrator is an effective tool for creating original artwork, designing logos, banners, icons and navigational elements for online and print. The artwork can then easily be exported to the Web or imported into other programs.

VIC 5326 Digital Media Layout and Design (3 credits) 

There is little doubt that the effectiveness of a mediated message is, in part, determined by its design and execution. For this reason, layout principles are as important in digital media as they are in the world of print. This course introduces you to the skills and concepts that will help you create documents for both print and interactivity. Using Adobe InDesign, you will apply your understanding of color, type, layout, and design to create a portfolio project. While InDesign permits several possible workflows, this course will focus on those that most readily translate into digital design. 

Enrollment is limited to 10 students per course. While the courses are taught at a distance, students can interact with their professors and classmates in our live delivery system. For a demonstration, click on this link: 

This exciting opportunity is available for a limited time. Please contact Professor Michael Weigold at [log in to unmask] for registration.