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What: #Influence12: Symposium & Workshop on Measuring Influence on 
Social Media
Where: School of Information Management, Dalhousie University, Halifax, 
Nova Scotia, Canada
When: September 28-29, 2012
Twitter hashtag: #Influence12

This is a two-day symposium and workshop organized and hosted by the 
Social Media Lab ( at Dalhousie University and 
supported by MITACS and SSHRC.

It is no secret that social media has become mainstream in recent years, 
and its adoption has skyrocketed. As a result of its growing popularity, 
users' online contributions and membership in online social networks 
have exploded. With a multitude of voices all talking at once on social 
media, finding interesting and influential voices among the masses can 
be difficult. The objective of this 2-day workshop is to bring together 
experts in social media and online social networks from both the 
academic and business worlds, to share ideas on the best practices 
around how to study the impact of social media on our society, and 
specifically how to measure influence on social media. The workshop will 
provide researchers in this area an opportunity to present and debate 
their ideas, and provide graduate students with the opportunity to build 
academic and professional contacts, present their research, and learn 
about latest research in this area from a multidisciplinary perspective.

During the first day, the participants will present and conduct 
discussions based on their work in this area. Over the second day, the 
participants will be tasked to brainstorm and develop new metrics for 
studying and measuring influence and engagement on social media.


1)    Position Papers: Proposals should be in the form of a position 
paper (up to 1,000 words excluding references) and formatted using the 
ACM Proceedings Format (a template is available at The 
position paper must be on a completed or well-developed project relating 
to the main theme of the workshop.  If selected, the author(s) will be 
invited to give a 15-minute oral presentation followed by a 5 min Q&A 

2)    "Work-in-progress" Posters: Posters will display visual 
presentations of early-stage projects. Proposals should be in the form 
of a short abstract (up to 500 words excluding references). If selected, 
author(s) will have an opportunity to present their poster as part of a 
dedicated poster session during the workshop.

*All submissions are due June 15, 2012, 23:59 (Hawaii-Aleutian Standard 
Time)* and must be submitted via the EasyChair website at

.    Influential User Detection
.    Information Visualization in Social Media
.    Mobile Applications
.    Online and Offline Social Networks
.    Online Community Detection
.    Online Identity
.    Opinion Mining and Sentiment Analysis
.    Political Mobilization & Engagement on Social Media
.    Scalability Issues and Social Media Data
.    Social Media and Academia (Alternative Metrics. Learning Analytics, 
.    Social Media Mining
.    Social Network Analysis

All submissions will be peer-reviewed by the Program Committee and 
evaluated based on their relevance and potential contribution to the 
main theme of the workshop: How do we define and measure influence on 
social media? The goal is to select and invite up to 35 researchers to 
participate in the workshop. Accepted and finalized papers and posters 
will be published on the Social Media Lab website after the event and 
promoted through various media channels. The workshop presentations will 
also be streamed online.

A limited number of competitive travel subsidies ($500 + 3-night shared 
accommodation with another student in a local hotel) will be available 
to PhD and Postdoctoral students from Canadian academic institutions. 
Please indicate on your submission whether you would like to be 
considered for a travel subsidy.

.    Submission Deadline: June 15, 2012, 23:59 (Hawaii-Aleutian Standard 
.    Notification Date: July 15, 2012
.    Camera-Ready Deadline: August 30, 2012
.    Workshop Dates: September 28-29, 2012

PROGRAM COMMITTEE  (confirmed thus far):
.    danah boyd, Microsoft Research, USA
.    Alvin Chin, Nokia Research Center, Beijing
.    Greg Elmer, Ryerson University, Canada
.    Andrea Forte, Drexel University, USA
.    Anatoliy Gruzd, Dalhousie University, Canada
.    Keith N. Hampton, Rutgers University, USA
.    Carolyn Hank, McGill University, Canada
.    Caroline Haythornthwaite, University of British Columbia, Canada
.    Bernie Hogan, Oxford Internet Institute, University of Oxford, UK
.    Karrie Karahalios, University of Illinois at Urbana-Champaign, USA
.    Rhonda McEwen, University of Toronto, Canada
.    Diane Rasmussen Neal, University of Western Ontario, Canada
.    Anthony Rotolo, Syracuse University, USA
.    Louise Spiteri, Dalhousie University, Canada
.    Monica Whitty, University of Leicester, UK

For further inquiries, please contact Dr. Anatoliy Gruzd at [log in to unmask]

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