*****  To join INSNA, visit  *****

It's textbook choosing season, and I hope you'll think about our Networked 
book. I taught nicely from the pdfs last year. It gives a good 
non-technical intro to social network analysis. And it's less than $20. 
Recommended by Ron Burt, Manuel Castells, Ken Frank, Vint Cerf, Clay 
Shirky, Howard Rheingold and others. (Full list on Amazon).

Here's the jacket blurb:

Daily life is connected life, its rhythms driven by endless email pings and 
responses, the chimes and beeps of continually arriving text messages, tweets 
and retweets, Facebook updates, pictures and videos to post and discuss. Our 
perpetual connectedness gives us endless opportunities to be part of the 
give-and-take of networking.

Some worry that this new environment makes us isolated and lonely. But in 
Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social 
circles of networked individuals expand opportunities for learning, problem 
solving, decision making, and personal interaction. The new social operating 
system of "networked individualism" liberates us from the restrictions of 
tightly knit groups; it also requires us to develop networking skills and 
strategies, work on maintaining ties, and balance multiple overlapping 
networks. Rainie and Wellman outline the "triple revolution" that has brought 
on this transformation: the rise of social networking, the capacity of the 
Internet to empower individuals, and the always-on connectivity of mobile 
devices. Drawing on extensive evidence, they examine how the move to networked 
individualism has expanded personal relationships beyond households and 
neighborhoods; transformed work into less hierarchical, more team-driven 
enterprises; encouraged individuals to create and share content; and changed 
the way people obtain information. Rainie and Wellman guide us through the 
challenges and opportunities of living in the evolving world of networked 

  Barry Wellman

   S.D. Clark Professor of Sociology, FRSC               NetLab Director
   Department of Sociology                  725 Spadina Avenue, Room 388
   University of Toronto   Toronto Canada M5S 2J4   twitter:barrywellman             fax:+1-416-978-3963
   Updating history:

   Just published: NETWORKED: The New Social Operating System.
   Lee Rainie and Barry Wellman. MIT Press.

SOCNET is a service of INSNA, the professional association for social
network researchers ( To unsubscribe, send
an email message to [log in to unmask] containing the line
UNSUBSCRIBE SOCNET in the body of the message.