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Session replay & deck is typically available to registered participants
within a few days after the session...

*Getting the Maximum Value Out of Tradeshows – An “Intelligence” Approach*
Thursday, May 23, 2013 1:00 PM - 2:00 PM EDT

With the SLA conference coming up, wouldn’t you like to learn how to learn
as much as possible from it?  Even if you can’t attend?  In this one hour
webinar learn how by using leading edge concepts and techniques from
competitive intelligence you can gather as much information during an event
as you could in a year. Trade show intelligence collection is an
opportunity to gather the most competitive information in the shortest
amount of time for the least amount of money. By planning systematically
and ethically, a solo intelligence gatherer or a team can leverage their
information gathering potential in order to provide decision-makers
actionable intelligence about their competitive environment. Including,
market trends, new technologies, market opportunities, competitor plans and
products and much more.

LEARNING OBJECTIVES – for San Diego 2013 specifically, or other events you
may be involved with..

·         What is event intelligence, the concepts and techniques
·         Why the approach makes sense
·         Tips on how to do event intelligence
·         Your role in event intelligence even when you are not there –
before, during & after
·         How you put this into practice in San Diego or elsewhere...

Jonathan Calof is a professor of International Business and Strategy at the
Telfer School of Management at University of Ottawa and co-leads the
schools business analytics program.  He has led trade show and conference
missions around the world and has helped several companies and government
agencies enhance their intelligence capabilities. Jonathan has a regular
column on event intelligence in Competitive Intelligence Magazine and
co-edited the popular book Conference and Trade Show Intelligence.


Thanks & Best Regards,
*Anna F. Shallenberger ** *
*[log in to unmask]*
skype: anna.fay.shallenberger

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