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Getting the Maximum Value Out
of Tradeshows – An “Intelligence” Approach
Thursday, May 23, 2013 1:00 PM - 2:00 PM EDT
With the SLA conference coming up, wouldn’t you like to
learn how to learn as much as possible from it? Even if you can’t
attend? In this one hour webinar learn how by using leading edge
concepts and techniques from competitive intelligence you can gather as much
information during an event as you could in a year. Trade show intelligence
collection is an opportunity to gather the most competitive information in the
shortest amount of time for the least amount of money. By planning
systematically and ethically, a solo intelligence gatherer or a team can
leverage their information gathering potential in order to provide
decision-makers actionable intelligence about their competitive environment.
Including, market trends, new technologies, market opportunities, competitor
plans and products and much more.
LEARNING OBJECTIVES – for San Diego 2013 specifically, or other events you may be involved with..
· What is event intelligence, the concepts and techniques
· Why the approach makes sense
· Tips on how to do event intelligence
· Your role in event intelligence even when you are not there – before, during & after
· How you put this into practice in San Diego or elsewhere...
Jonathan Calof is a professor of International Business and Strategy at the Telfer School of Management at University of Ottawa and co-leads the schools business analytics program. He has led trade show and conference missions around the world and has helped several companies and government agencies enhance their intelligence capabilities. Jonathan has a regular column on event intelligence in Competitive Intelligence Magazine and co-edited the popular book Conference and Trade Show Intelligence.