***** To join INSNA, visit http://www.insna.org ***** On Tue, Apr 30, 2013 at 12:12 PM, Anna Shallenberger < [log in to unmask]> wrote: > Session replay & deck is typically available to registered participants > within a few days after the session... > > > *Getting the Maximum Value Out of Tradeshows – An “Intelligence” Approach* > Thursday, May 23, 2013 1:00 PM - 2:00 PM EDT > > https://www3.gotomeeting.com/register/336630502 > > > > With the SLA conference coming up, wouldn’t you like to learn how to learn > as much as possible from it? Even if you can’t attend? In this one hour > webinar learn how by using leading edge concepts and techniques from > competitive intelligence you can gather as much information during an event > as you could in a year. Trade show intelligence collection is an > opportunity to gather the most competitive information in the shortest > amount of time for the least amount of money. By planning systematically > and ethically, a solo intelligence gatherer or a team can leverage their > information gathering potential in order to provide decision-makers > actionable intelligence about their competitive environment. Including, > market trends, new technologies, market opportunities, competitor plans and > products and much more. > > LEARNING OBJECTIVES – for San Diego 2013 specifically, or other events you > may be involved with.. > > · What is event intelligence, the concepts and techniques > · Why the approach makes sense > · Tips on how to do event intelligence > · Your role in event intelligence even when you are not there – > before, during & after > · How you put this into practice in San Diego or elsewhere... > > Jonathan Calof is a professor of International Business and Strategy at > the Telfer School of Management at University of Ottawa and co-leads the > schools business analytics program. He has led trade show and conference > missions around the world and has helped several companies and government > agencies enhance their intelligence capabilities. Jonathan has a regular > column on event intelligence in Competitive Intelligence Magazine and > co-edited the popular book Conference and Trade Show Intelligence. > > -- > > Thanks & Best Regards, > *Anna F. Shallenberger ** > http://twitter.com/ClosetLibrarian * > *[log in to unmask]* > skype: anna.fay.shallenberger > -- Thanks & Best Regards, *Anna F. Shallenberger ** http://twitter.com/ClosetLibrarian * *[log in to unmask]* skype: anna.fay.shallenberger _____________________________________________________________________ SOCNET is a service of INSNA, the professional association for social network researchers (http://www.insna.org). To unsubscribe, send an email message to [log in to unmask] containing the line UNSUBSCRIBE SOCNET in the body of the message.