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Dear List,

My short course on social media analysis is scheduled to run at the 
ACSPRI Summer Program <>, 
University of Melbourne, 9-13 February 2015.

This course will provide students with an introduction to social media 
analysis in the context of social research.  The course is designed for 
social researchers interested in social media, and covers methods of 
accessing and analysing digital trace data from websites, blogsites, 
Twitter and Facebook.  While there is emphasis on social networks (e.g. 
WWW hyperlink networks, follower networks in Twitter, friendship 
networks in Facebook), analysing text content from social media is also 
covered.  There will also be an introduction to using Virtual Worlds 
(e.g. Second Life and Massively Multiplayer Online Games) and online 
experiments for social research.  Analytic approaches include social 
network analysis and text content analysis.  The course also provides 
practical training in three software tools that can be used for social 
research using social media data: VOSON (for hyperlink network 
construction and analysis), NodeXL (an Excel 2007/2010 template for 
collecting and analysing social media data) and Gephi (for network 

You can register for the course here:

Note that the cutoff date for the early bird rate is 19th November.

The following page provides some more information on the course, 
including draft program, example NodeXL/Twitter exercise and associated 


Assoc. Prof. Robert Ackland
VOSON Lab and Australian Demographic and Social Research Institute
Australian National University

New book:
Web Social Science: Concepts, Data and Tools for Social Scientists in 
the Digital Age 
(SAGE Publications)

project: <>

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