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Arun,

I have many SNA/ONA business cases on this web page:

http://orgnet.com/cases.html

A good overview of applying SNA to business is this paper, with several real client examples...

http://orgnet.com/Managing21CenturyOrganization.pdf

Enjoy!

Valdis Krebs
Orgnet, LLC
Twitter: @orgnet
http://orgnet.com
http://thenetworkthinkers.com
http://en.wikipedia.org/wiki/Valdis_Krebs


On May 14, 2015, at 9:38 AM, Arun Sundararajan wrote:

> *****  To join INSNA, visit http://www.insna.org  *****
> 
> Hi,
> 
> Most of the business examples (with the exception of those from Ron
> Burt's work on power, brokerage and social capital) I use in my
> networks-related classes relate to marketing, and typically deal with
> some subset of online advertising, a platform like Facebook, Twitter,
> Google, or Reddit, and the adoption of Internet-based or mobile
> products/services.
> 
> Many of my students (especially those in the executive education
> classes) express interest in knowing about how more companies like
> automobiles, consumer packaged goods, energy, healthcare, banking,
> insurance, construction, real estate, chemicals, semiconductors,
> business software -- as well as government agencies (city, state,
> federal) -- use network analyses, and also, how these are used in
> contexts that transcend marketing.
> 
> I'd be really interested in any studies (academic or industry) that
> have analyses that are situated in these industries or contexts. I'd
> be happy to share any slides I develop.
> 
> cheers, Arun.
> 
> 
> -- 
> @digitalarun |  http://oz.stern.nyu.edu/
> "Be the change you want to see in the world." (Gandhi)
> 
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