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Intelligent Content

AIIM First Canadian Chapter is excited to offer our next set of four educational workshops that will continue the journey to providing your organization with the knowledge and awareness to better manage your content. Delivered by industry specialists within leading ECM firms, these sessions will provide valuable insight to common challenges faced by organizations like yours, best practices on how to address, and steps to get there.

This is the second workshop in the four-part series, which will be presented by Rob Hanna, on Intelligent Content.

The Content Marketing Institute defines intelligent content as “content that’s structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable”. Intelligent content allows organizations to realize benefits such as faster time-to-market, better collaboration, multi-channel deployment and reduced translation costs.

While these concepts may have started out in technical publication departments, they are rapidly catching on with other parts of the business trying to solve issues with their high-value content. Intelligent content, or more specifically semantically-rich XML content, presents numerous benefits to adoption but also creates new challenges for effective management and deployment. This session, targeted at decision makers, consultants, and information professionals, introduces the concepts behind intelligent content and discusses the benefits and challenges to adoption.


Date: Thursday, June 18, 2015

Registration: 8:00 – 9:00 a.m.

Seminar: 9:00 - 10:30 a.m.

Networking: 10:30 - 10:45 a.m.

Location: The National Club, 303 Bay Street, Toronto, Ontario

Workshop: $35 AIIM Members / $45 Non-AIIM Members

DRESS CODE: The National Club requires business casual dress. No jeans, runners, shorts or logo golf shirts are allowed.

To register, please click here<> or cut and paste this link:

SPEAKER: Rob Hanna, ECMs

Rob is the president of Precision Content Authoring Solutions, Inc. (<>) and an expert in structured authoring and content management. He holds a designation from AIIM.ORG as a certified Enterprise Content Management Specialist (ECMs) and is a named Fellow of the Society for Technical Communication (STC). Rob is a member of OASIS DITA Technical Committee and an executive member of the First Canadian Chapter of AIIM in Toronto. Rob's company employs a team of skilled information architects and technical communicators that help organizations make their information easier to use. For more information, please see

Not yet an AIIM member?  Sign up<> to become a member and please don’t forget to reference “FIRSTCANADIAN” during sign up.