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Here is my draft:
Comments (on the doc) over the next 18 hours will be very useful as I refine this for putting up on SurveyMonkey.
In terms of distribution, the call to answer the survey will go to the 10,000 email addresses we have in the Twin Cities (we don't know if people work in downtown Saint Paul), be posted on lots of neighborhood Facebook groups surrounding downtown on Facebook, ask downtown groups to put in their e-newsletters, and then I'll start promoting to owners of Facebook Pages around downtown Saint Paul one by one (while also inviting them to a meet and greet each other social media lunch), and I'll experiment a bit with targeted Facebook Ads, but our budget is limited.
As new members join organically via Facebook I will also ask them to answer the survey (and over time a shortened version).
For context, this is a three month pilot project based on a small donor advised fund grant from the Knight Foundation's new local Saint Paul rep. I may only get 100 responses, but that base will include the 10 key volunteers I need to successfully launch and sustain a unique "daytime" crowd Facebook Group in a downtown. I hope in a year that we will be able to do a post-survey as well.