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Dear colleagues, 

I am please to announced that our new book on Digital Analytics for Marketing is now available for pre-order from Routledge.

Here is more information about the book.

 

[log in to unmask]" align="left" hspace="12" alt="9781138190689" class="gmail-m_4755833787789461042gmail-CToWUd gmail-CToWUd">Abstract:

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

 

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, Web Analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box.

 

Filled with engaging, interactive exercises, and interesting insights from industry experts, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.

 

Available at: https://www.routledge.com/Digital-Analytics-for-Marketing/Sponder-Khan/p/book/9781138190689 


Thank you,

Khan

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Gohar Khan, PhD   Senior Lecturer Digital Business
Waikato Management School  
/  University of Waikato 
Private Bag 3105  /  Hamilton 3240  

Ph: + 64 7 838 4233 /  [log in to unmask] Office: MSB.2.32D  /  Web: gfkhan.wordpress.com 


Check out my book on social media analytics!
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