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Please note that the early bird registration deadline is fast approaching (15th May). 

More info: 

Workshop theme: Creating Value with Analytics
Facilitated by leading scholars and industry professionals, this hands-on workshop includes lectures, tutorials, group problem solving, and discussions on creating value with big data analytics. The workshop discusses both structural (such as sales and financial) and nonstructural data (e.g., tweets and networks) theories, tools, techniques, and strategies. No coding or prior analytics experience required.

What is Covered?
The workshop covers theory and practice of:
Business Analytics
Social Media Analytics
Location Analytics
Marketing Analytics
Network Analytics
Text Analytics
Financial Analytics
Search Engine Analytics
Analytics-Business Alignment
Big Data Security & Privacy

Where: The Auckland University of Technology, City Campus, Auckland, New Zealand (see map).
When: 27-29th August 2018.
Who: Academics, students, researchers, business owners, managers, executives, and consultants, etc.
Seats: Seats are limited. First come, first serve basis.
Layout: Round-table sessions followed by Hands-on exercises. Please bring your own device.
Atmosphere: Warm, friendly, and collegial!

I am sorry if you receive multiple copies of this email.

Thank you,


Khan,  Gohar PhD Senior Lecturer Digital Business / Undergraduate and Graduate Convenor for Digital Business

Waikato Management School  /  University of Waikato 
Private Bag 3105  /  Hamilton 3240  

Ph: + 64 7 838 4233 /  [log in to unmask] Office: MSB.2.32D  /  Web: 

Check out my book on social media analytics and digital marketing analytics
Social Identities: || Blog || Twitter || LinkedIn || Research Centre||

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