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This paper used SNA to analyze a Twitter discussion group about using social media in health care (#hcsmca). It explains the principles of SNA in this context and engagement in this community.

Gruzd, A. & Haythornthwaite, C. (2013). Enabling community through social media. Journal of Medical Internet Research. 2013;15(10):e248. https://urldefense.proofpoint.com/v2/url?u=http-3A__www.jmir.org_2013_10_e248_&d=DwIGaQ&c=sJ6xIWYx-zLMB3EPkvcnVg&r=yQQsvTNAnbvDXGM4nDrXAje4pr0qHX2qIOcCQtJ5k3w&m=iwII-adJkrqQKOntkW-jN755kq57a00FGexaaanB6y0&s=3bPhcZw-W5qL0j1l5Qh4RtfYPqaJ0pVbVbzkCmVM0RA&e= . DOI: 10.2196/jmir.2796 PMID: 24176835. (In special theme issue from UBC Peter Wall Workshop: Social Media and Health.)


/Caroline

Caroline Haythornthwaite
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> On Feb 26, 2020, at 06:46, Jessica Methot <[log in to unmask]> wrote:
> 
> ***** To join INSNA, visit https://urldefense.proofpoint.com/v2/url?u=http-3A__www.insna.org&d=DwIGaQ&c=sJ6xIWYx-zLMB3EPkvcnVg&r=yQQsvTNAnbvDXGM4nDrXAje4pr0qHX2qIOcCQtJ5k3w&m=iwII-adJkrqQKOntkW-jN755kq57a00FGexaaanB6y0&s=CC8rHWPXBilNnolt7jV2odIfrUAwlRFGThhqC_UaJEA&e=  *****
> Hi all,
> 
> I’m working with a large B2B2C Pharma company (they sell to hospitals but influence end user demand) that is potentially interested in using network analysis to help inform an improved engagement model for their hospital providers. In other words,  they want to better align their operations to support the strategic goals of their customers/providers, but they’re not sure how/to what extent each hospital group is coordinating or influencing each other.
> 
> This is very early stage, so I’m looking for easily digestible case studies I can share with the leadership team to illustrate ways network analysis can support their project. Any resources with ONA at the org level, in the health care sector, would be especially helpful, as well as those related to org change initiatives (I have a few, but largely at the individual/employee level).
> 
> Thanks in advance,
> Jessica
> 
> 
> Jessica R. Methot, PhD 
> Associate Professor of Human Resource Management
> Rutgers University | School of Management and Labor Relations  
> Janice H. Levin Bldg., Room 209 
> 94 Rockafeller Road | Livingston Campus | Piscataway, NJ 08854
> office: (848) 445-1112 | email: [log in to unmask]
> 
> &
> 
> Distinguished Research Professor
> Exeter Business School | University of Exeter | UK
> Website: https://urldefense.proofpoint.com/v2/url?u=http-3A__smlr.rutgers.edu_JessicaMethot&d=DwIGaQ&c=sJ6xIWYx-zLMB3EPkvcnVg&r=yQQsvTNAnbvDXGM4nDrXAje4pr0qHX2qIOcCQtJ5k3w&m=iwII-adJkrqQKOntkW-jN755kq57a00FGexaaanB6y0&s=KsRY01I2aIhAlizQG9so3x-a5O_GS5O_mw5B9p-e738&e= 
> LinkedIn: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.linkedin.com_in_JessicaMethot&d=DwIGaQ&c=sJ6xIWYx-zLMB3EPkvcnVg&r=yQQsvTNAnbvDXGM4nDrXAje4pr0qHX2qIOcCQtJ5k3w&m=iwII-adJkrqQKOntkW-jN755kq57a00FGexaaanB6y0&s=pCj9hHmVQ2Dtg-w_utQfi6IUnOdhJvnDL4f50D3C4uk&e= 
> Twitter: @ProfMethot
> 
> <image001.gif>
> 
> 
> 
> 
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