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Julie,

Our academic coaching program—launched Fall 2011—is old enough that “academic coaching” wasn’t a widely-known “thing” when it was created. After much deliberation, we named it “Success-Skills Tutoring”, because we felt that best communicated to students what it would offer. When our department re-named and re-branded four or five years ago, we changed it to “Success PLUS”.

All that said, if I were naming it today, I’d probably call it “Academic Coaching” (or some branded version thereof). That term now has an established “brand” that I think you can build on, and that students (and, perhaps as importantly, faculty and staff) can research and tap into the wider phenomenon.

Jered Wasburn-Moses
Associate Director for Tutoring Programs
Learning PLUS
Northern Kentucky University
University Center 170F
(859) 572-5779

From: Open Forum for Learning Assistance Professionals <[log in to unmask]> On Behalf Of Julie Hall
Sent: Wednesday, March 3, 2021 9:43 AM
To: [log in to unmask]
Subject: [EXT] Names for Academic Coaching

[CAUTION: EXTERNAL EMAIL]
I am curious if your center has branded academic coaching with a program name or if you simply refer to it as academic coaching?  I'd love to hear from you either way and shoot me a link to your website on academic coaching. Thanks a bunch, we are evaluating a few things here in Aurora 🙂


Julie A. Hall  I  Director

Academic Support Center  I  Disability Resource Office

115 Phillips Library  I  Aurora University


Phone (630) 844-5454  I  Fax (630) 844-3688



Academic Support Center<https://urldefense.proofpoint.com/v2/url?u=https-3A__nam12.safelinks.protection.outlook.com_-3Furl-3Dhttps-253A-252F-252Furldefense.proofpoint.com-252Fv2-252Furl-253Fu-253Dhttp-2D3A-5F-5Fwww.aurora.edu-5Fasc-2526d-253DDwMGaQ-2526c-253DsJ6xIWYx-2DzLMB3EPkvcnVg-2526r-253DtkAACBgX69zH9b8QGasKbhgWu8w0Arh-2DQhL0xf-5FY95k-2526m-253DBvEjfHG9sdFsRUTvU-5FEku1NI2L6v-5FVwW115jk3q-2DrhQ-2526s-253DWEZ1BWipPoAKfuy7TBugVKINFA2mRVyrzWCrs-5F6b2GA-2526e-253D-26data-3D04-257C01-257Cwasburnmoj1-2540NKU.EDU-257Ca2378e5adaa84d8acf1908d8de52a45b-257Cac3218551f554d0bb2fa531085ca3022-257C0-257C0-257C637503794152718706-257CUnknown-257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0-253D-257C3000-26sdata-3DdYgI-252B-252BF7cVkprYuKd-252FCNEFqRL80VwVF-252FjmxKPWK9pK0-253D-26reserved-3D0&d=DwIGaQ&c=sJ6xIWYx-zLMB3EPkvcnVg&r=tkAACBgX69zH9b8QGasKbhgWu8w0Arh-QhL0xf_Y95k&m=px9N6geOC8S_L6yY75foZjIFVA3XZ22_d55Rda-t2CI&s=SiPAHjnLXTbxC3SgrT4JrdksZTlQRBR2DVWv4uPcMxY&e= >
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