Our academic coaching program—launched Fall 2011—is old enough that “academic coaching” wasn’t a widely-known “thing” when it was created. After much deliberation, we named it “Success-Skills Tutoring”, because we felt that best communicated to students what it would offer. When our department re-named and re-branded four or five years ago, we changed it to “Success PLUS”.
All that said, if I were naming it today, I’d probably call it “Academic Coaching” (or some branded version thereof). That term now has an established “brand” that I think you can build on, and that students (and, perhaps as importantly, faculty and staff) can research and tap into the wider phenomenon.
Associate Director for Tutoring Programs
Northern Kentucky University
University Center 170F
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I am curious if your center has branded academic coaching with a program name or if you simply refer to it as academic coaching? I'd love to hear from you either way and shoot me a link to your website on academic coaching. Thanks a bunch, we are evaluating a few things here in Aurora 🙂
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