*****  To join INSNA, visit  *****

The Centre for Networks and Enterprise Excellence invites you to a zoom
talk by Professor Rob Cross themed on his new book.  Please use the
eventbrite link to register. 

*Optimizing Performance: Beyond Collaboration Overload, by Prof Rob Cross
2pm on the 23rd February 2022. *

Most organizations have created always-on work contexts that are burning
people out and hurting performance rather than delivering productivity,
innovation and engagement. Collaborative work consumes 85% of employees'
time and is drifting earlier into the morning, later into the night, and
deeper into the weekend. The dilemma is that we all need to collaborate
more to create effective organizations and vibrant careers for ourselves.
But conventional wisdom on teamwork and collaboration has created too much
of the wrong kind of collaboration, which hurts our performance, health and
overall well-being.  In a recent book
< >
Cross demonstrates how top performers, those who thrive at work,
collaborate in a more purposeful way.  This makes them 18-24% more
efficient than their peers. Good collaborators are distinguished by the
efficiency and intentionality of their collaboration--not the size of their
network or the length of their workday.

Professor *Rob Cross* is Professor of Global Leadership at Babson College,
he is also the co-founder and director of the Connected Commons
< >, a consortium of over 100 leading
organizations accelerating network research and practice.  He is the author
of over 50 articles for Harvard Business Review, Sloan Management Review,
California Management Review, Academy of Management Executive and
Organizational Dynamics. His work has also been repeatedly featured in the
business press in venues such as Business Week, Fortune, The Financial
Times, Time Magazine and The Wall Street Journal.

Prof Dr Dimitris Christopoulos
Director of Research, Edinburgh Business School
Director, Centre for Networks & Enterprise
< >
Heriot Watt University
Programme Area Director
Entrepreneurship, Innovation & Leadership


   - multimodal analysis
   < >,
   Cambridge University Press

   - roles in policy networks
   < >,
   Network Science
   - drivers of social entrepreneurship
   < >,
   Int J of Entrepreneurial Behavior & Res.
   - collaborative governance networks < >,

SOCNET is a service of INSNA, the professional association for social
network researchers ( To unsubscribe, send
an email message to [log in to unmask] containing the line
UNSUBSCRIBE SOCNET in the body of the message.